When it comes to clothing your children, one of the biggest obstacles is trying to establish what size is best to purchase because at a young age, children experience growth which can often result in expensive designer clothing quickly becoming too small, well a design student might have the answer that we have all been waiting for.
Ryan Mario Yasin, a student at the Royal College of Art, created a clothing line that utilised his experience of design, creating a collection of clothing that could accommodate a child’s growth, without impacting the clothes that you have bought.
Creating a line of clothing that made use of ‘permanent folds’ that were designed to have movement that would allow for the natural growth of a child to be incorporated into the way the clothing is made, essentially allowing the folds to ‘unpack’ yet keep their intended style.
Yasin was driven to creating the Petit Pli clothing line after becoming tired of buying his nephew clothes to find out that they no longer fit him just a matter of months later.
Spurred onto trying to find a solution to a worldwide problem, Yasin set to work thinking about how he would combat the amount of waste within the garment industry and after countless concepts being eliminated, his permanent fold style clothing line was born.
Having tried and tested various methods, materials and concepts, including the cooking of fabric within his oven and working extensively with pleats, his new style of clothing has created a new era of children’s fashion, proving Yasin’s desire to be able to revolutionise the children’s fashion industry to be a success.
Fashion house Benetton are no strangers to having their brand as one of the talking points of how fashion marketing shouldn’t be done ever since they adopted the ‘shockvertising’ marketing approach to promote their latest collections, however, the brand are facing the backlash of fashion lovers once again following their latest marketing ad campaign.
The ad which was promoted in line with their latest Instagram campaign focused on their latest season collection hit a number of nerves within the community after the brand lead their image with a caption that said “Sorry ladies. Girls not allowed!”.
The image which supported the caption showed three boys wearing the brand’s latest SS17 children’s collection certainly caught the eye but unfortunately not for the right reason, instead leaving the fashion world in shock that once again the brand has been willing to segregate their customer base.
While anger seem to still be raging throughout the fashion world, Benetton have been quick to point out that they have been involved with a number of other campaigns that were more ‘inclusive’ and had only recently begun to alter their efforts away from their ‘female empowerment’ marketing push.
High street retailer Next have issued a global recall on a line of children’s sandals after they became aware that some of the detailing presented a choking hazard to small children, stating that the recall should be considered to be urgent.
The retailer placed a sandal priced at £18 on sale which featured small star shaped studs that were located across the straps, however, it has become clear that those stars could become loose and could be swallowed by youngsters.
The sandals which were part of their ‘Younger Girls’ range were created for children aged between three months to six years old and Next have moved quickly to highlight that they are recalling the product as quickly as possible.
A statement that was issued by the retailer revealed that they believed that there was a potential issue with the rivet studs that were used on the product and added “As the sandals don’t meet our strict technical specification, we’ve taken the decision of recalling them, and we’re requesting that you return them to us for a full refund.”
This marks the second time in a matter of weeks that the retailer has had to recall a line of children’s shoes after another design failed to pass testing due to beads used coming loose and once again providing to be a potential choking hazard.
Questions are now being asked by Next customers as to whether the retailer conducts testing on the products that they release prior to them reaching their shelves, however with two cases happening in such close proximity, we have to say that we don’t believe that will be the case.
If you have purchased a pair of Next sandals and would like to find out whether they have been recalled, please contact your local Next retailer for more information.
Designer Fashion News
Even though we have all had to keep an eye on the purse strings over the past few years, it seems that we are more than willing to loosen those strings when it comes to our miniature fashionistas after the children’s designer clothing market saw a huge upturn in 2015 and has continued to do so ever since.
Accounting for 12% of the overall clothing market back in 2015, the market generated $135.6bn in sales across the world according to research firm Euromonitor but with the signs showing that branded designer wear for children is going to continue to grow, forecasts claim that the industry could become worth $6.1bn over the next five years.
While designer wear seems to be limited on the high street in the UK, online the sales are continuing to generate brow lifting revenues and ChildrenSalon.com claimed that their customers could not get enough of the biggest designer labels, including Gucci, Versace, D&G and many others.
The selection of designer clothing available openly on the market where the high street is concerned continues to be minimal at the moment, even with retailers such as Harvey Nichols stocking various items from multiple fashion houses.
With the growth of the children’s designer fashion market it comes as no surprise that online retailers are looking to get a slice of the action, Net-a-Porter being one of those after they announced that they were launching Petite-a-Porter for their children’s division last year.
With analysts looking to understand why the growth of the market continues to happen when it is thought that adults are less likely to splash the cash on designer goods, it was speculated that buying for your children you are more likely to be willing to break any indulgence rules that you tend to impose on yourself.
Designer Fashion News
While we have always been a fan of the Ugg boots craze, it seems that the brand are planning tough times ahead following a year of tough sales climate that saw owners Deckers Brands record a dip in sales of 5.3%.
With the line reportedly accounting for as much as 80% of the profits that parent company Deckers Brands reported, it seems that unlike some of their rivals they are having to take a look at “strategic alternatives” that they can explore to make Ugg boots more appealing in the current market trend.
The decline in popularity seems to be more due to the fact that the brand have struggled to continue to produce trend relevant styles due to the nature of the bulky boots structure, a far cry away from where the company found themselves a few years back after stores were struggling to keep their lines in stock.
Although the decline in sales came to light in their third quarter last year, it seems that it would be more relevant to say that they have struggled to captivate the market since back in 2011 and with increased competition that were producing similar style boots pricing them out of the market, the brand never really gained traction again, instead continuing on a ‘lane crossing’ journey.
With analysts claiming that their lack of forward movement within their style creation, Ugg “diluted the brand” and that is something that many designer brands have trialled in the past, without being able to recover from their decision.
According to reports recently, the decline in sales and profit have lead investors to call for Deckers Brands to consider the future of the company and come up with a plan to either recover those losses or consider selling the brand as they look to get investment return out as high as possible.
The iconic boots became a big part of the tall boots marketplace, providing women, men and children alike with a style of boot that could be worn in a range of ways however it wasn’t until later that the brand added childrens and mens ranges to their offering as they looked to further their scope into the market.